For your BAD AD

Steering you

Use these questions to help guide your Bad Ad essay. In addition, we will use them on Monday with the documentary we watch.

1. Who is the producer/storyteller of the message?
2. What is their purpose/motive/agenda? (to inform, to persuade, to educate, to call to action, to entertain, to shock)
3. Who is the intended (primary) target audience? How do you know? Is there another (secondary) audience?
4. What does the message say? How does it say it?
5. How do you know what the message means?
6 What format/medium does the producer use?
7. What are the advantages of the format/medium?
8. What methods/techniques does the producer use to make the message attractive/believable?
9. What lifestyle is portrayed in the message? What clues tell you ?
10. Who/what is left out of the message?
11. Do you agree with the message?
12. How might different people interpret the message differently?
13. What do you know; what do you NOT know; What would you like to know?
14. Where can you go to verify the information or get more reliable information?
15. What can you do with the information you have obtained from the message?