Bad Ad Contest

Bad Ad Contest - Scoring Guidelines

1. Your essay must be no more than 600 words long. (Yes = 5 points, No = 0 points)

2. Use correct grammar, spelling, and punctuation. (Up to 5 points)

3. Describe the advertisement, including wording, images, colors, brands, logos, etc. (the text of the ad). (Up to 3 points)

4. Identify the persuasion techniques used. See The Language of Persuasion (http://www.nmmlp.org/media_literacy/language_persuasion.html) . (Up to 5 points)

5. Describe the messages and values the ad promotes (the subtext). (Up to 5 points)

6. Explain how the ad challenges or reinforces stereotypes of individuals or communities in one or more areas (up to 5 points):

gender

class (socio-economic status)

race

age

looks/appearance

ability

sex/gender

7. Explain why the ad might be offensive. (Up to 3 points)

8. Explain what information is left out of the ad (the untold story). (Up to 5 points)

9. Explain how the ad could be more truthful. (Up to 4 points)

10. Send ad and essay to Ms. Lindsay (Lindsay-haggard@shk.qsi.org) by FRIDAY, December 12^th. Winners announced after Christmas break in Assembly.

Perfect score: 40 points

This contest is based on a contest in the United States. We are adapting it for our special purposes here at QSI Shekou.